Tip of the Day: Mid-Year Donor Love Fest

Let’s be honest. July can feel like a donor ghost town.

People are on vacation, out with their kids, or trying to keep plants alive in 90-degree heat. But you know what else July is perfect for?

Unexpected, no-strings-attached donor love.

Try this:

• Call, email, or send a quick voice memo saying:

“Hey [Donor Name], I’m not asking for anything today. I just wanted to say thank you. Because of you, [impact example]. Hope you’re having an amazing summer.”

That’s it. No ask. No event registration. Just love.

When you show up like a human and not just a fundraiser, donors remember why they fell in love with your mission in the first place.

And don’t forget, this works for your board members too.

• A simple thank you goes a long way.

• Or, if you want to get wild, ask them to call a few donors and share the love themselves.

Mission-driven work is about sharing the mission and making an impact, regardless if it’s boating season. And really, who doesn’t appreciate being appreciated?