TIP: Engaging Reluctant Board Members in Fund Development
There's a place for everyone in the development process
If you have just started your fiscal year, now is the time to get it off to the right start, especially when it comes to donor engagement, both before and after a gift. The new data from Giving USA highlights the importance of strong relationships with supporters.
What are we talking about? Getting your Board “on board” with your development efforts early!
It’s common for nonprofit board members to feel hesitant about fundraising, but with the right approach, they can become powerful advocates without asking directly. The key is shifting the mindset from “fundraising” to “relationship-building.”
1. Redefine the Role: Help board members understand that fund development isn’t just about asking for money. It includes thanking donors, opening doors, and sharing the mission. Offer simple roles like writing thank-you notes, making gratitude calls, or hosting small gatherings to introduce new friends to the cause.
2. Make it Personal and Manageable: Start with a low-pressure, tailored ask, like sharing a social media post or inviting someone to an event. When board members see how their network responds, their confidence grows. Provide talking points and stories that make sharing easy.
3. Celebrate Every Contribution: Acknowledge board members’ efforts, no matter how small. Recognize progress in meetings and highlight wins as a team effort. This builds a culture where fund development feels shared and rewarding.
By focusing on connection, not just cash, you’ll empower your board to support your mission in authentic, meaningful ways—one step at a time. Fundraising is a team sport, and every player counts.