Donor trust is earned - and lost - in the details
Donor trust isn't just a feel good value anymore, it is a performance metric
The 2025 Donor Trust Report is in, and the message is clear: trust isn’t just a feel-good value—it’s a performance metric.
According to the report, 73% of donors say they’re less likely to give again if their data is misused or their preferences aren’t honored. That’s not just a warning—it’s a red flag for any nonprofit relying on long-term support.
In an age of inbox overload, algorithm fatigue, and data breaches, donor trust is built in the small things: sending the right message to the right person at the right time, acknowledging a past gift, honoring a “no email” preference, and never, ever assuming permission.
Yet too many nonprofits treat data stewardship as an afterthought—until a donor walks away and takes their future gifts with them.
We believe there’s a better way.
As a technology company built for nonprofits, we help organizations manage donor data with integrity, intelligence, and respect. That means better segmentation, smarter outreach, and systems designed to protect what matters most: the relationship.
Because it’s not just about data.
It’s about trust.
And trust drives giving.
🔐 Learn how our tools help you protect and grow donor trust: Auxilia
Stewardship starts with systems. Let’s get it right.